WE MAKE
INNOVATION INEVITABLE

What can we learn from NASA, Science, Biomimicry, Philosophy, Music, Art, or even Cooking that helps us process information differently and make smarter decisions?

Having a diverse set of tools and perspectives is the best way to navigate uncertainty. That’s exactly what we explore and bring to life with The Unconventional School.

WELCOME TO OUR INNOVATION SCHOOL!!

The Unconventional School addresses a critical gap in the professional innovation training landscape, with generic, entrance-level, and theory-heavy programs that fail to inspire playful experimentation, fail to have practical applications, and fail to foster meaningful connections.

Innovation doesn’t fail because of bad ideas. It fails because the conditions aren’t right.

We are here to change that!

We equip professionals and teams with creative, strategic, human-centered tools rooted in hybridation, turning ambiguity into confidence and disruption into something meaningful and inevitable.

WHAT MAKE US UNCONVENTIONAL

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Disrupt for Good: Apply your talent to social issues
Innovating for nonprofits, communities, and causes that matter.

 

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Learn from the brightest minds: Guest provocateurs from IDEOU, Stanford, and pioneering minds and companies

 

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Play with the unexpected: Mix disciplines, break norms, rewire how you think

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Learn in wild spaces, not lecture halls

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Step into a global community of rebels who will push you, support you, and co-create with you beyond the course

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Unlock your next career breakthrough in a space designed to amplify your voice, your vision, and your velocity

 

Trusted by the Brave

BELOVED BY INNOVATORS

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45 K
Learners Trained → Over 25 years igniting Innovation, leadership, and Science.
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80 +
Countries Represented → A living global network of disruptors.
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250 +
Corporate Partners → Organisations already disrupted through our programs.

LEARNING COLLECTIONS

Our collections are groups of short, sharp, and disruptive courses built around specific learning goals, crafted to push you further, faster, and deeper into bold innovation. 

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DESIGN (UN)THINKING: Disruption and Unconventional Innovation

Flexible formats from 3-hour sprints to 4-day deep dives into the power of a Culture of Innovation, Leadership and Innovation Strategy, not as a process, but as a mindset.

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EXPERIMENTATION LABS: Strategic inspiration and mash-ups

Immersive experiences lasting from 3-hour creative collisions to 2-day immersive labs where you fuse disciplines, prototype wild ideas, and tackle live business challenges in unexpected environments.

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BRICK THE RULES: Where play becomes your sharpest strategic tool.

From 3-hour to 4 day playful and powerful experiences where you learn to solve real problems using a step-by-step system that blends LEGO® SERIOUS PLAY® with Human-Centered Design. Uncover insights, unlock new ways of thinking, and engage teams like never before.

OUR COURSES

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DESIGN (UN)THINKING: The Art of Asking better Questions

Learn to frame questions that unlock creativity, shape strategy, reveal hidden assumptions, and accelerate smarter decisions. Discover how music enhances observation, empathy, and collaboration.

  • Nov 14,2025
  • 4hours
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BRICK THE RULES: Humanising AI adoption through play and design

Fuse Design Thinking and LEGO® SERIOUS PLAY® to uncover hidden barriers to AI adoption and turn AI fear into human-centered opportunity.

 

  • Feb 26,2026
  • 4hours
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DESIGN (UN)THINKING: Design To Support - People Lessons from Space and Beyond

What do astronauts and your customers have in common?

Explore the unseen needs that shape human behaviour and learn to look beyond the immediate problem to design environments where innovation truly supports people.

 

  • Feb 13,2025
  • 4hours
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EXPERIMENTATION LABS: Clearing Space for Disruption

Inspired by the punk movement, turn rebellion into a leadership skill, and learn how to remove what’s holding you back to transform chaos into clarity and creativity into strategy. Use the PARC model to identify how the company organisation supports the innovation strategy and redesign it for impact.

  • Jan 23,2025
  • 4hours
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UNCONVENTIONAL INSTRUCTORS

Every course brings Unconventional and hands-on instructors with bold voices who’ve built, failed, and rebuilt. They’re designers, scientists, technologists, and leaders who bring fresh cases straight from the edge of business, innovation, and creativity.

We bring you provocateurs. Innovation Rebels from top organisations like IDEO, Stanford, NASA and pioneering brains who mix scars from the field with the guts to share them raw. 

Community

A GLOBAL MOVEMENT A PLACE TO BELONG

It's a call to action for those who refuse to accept the status quo. Together, we are redefining professional development, creating a future where innovation is not a skill but a way of life.

Our Community are our Wild Soul & Heartbeat. A common language in motion.
A lifelong, vibrant global network of bold, rebel disruptors who challenge systems, redesign culture, and come together to explore what they can’t always explore at work. 

JOIN THE MOVEMENT
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Expect access to:

  • Live business challenges
  • Collective experiments
  • Alumni-led initiatives
  • Events from bold disruptors to inspire and spark unconventional innovation
  • It’s about belonging to a space that keep you moving, shaking and bold
How we partner with Organisations

CORPORATE INNOVATION HUB

Innovation, R&D, UX, HR, Digital, tech, and strategy departments in forward-thinking companies face challenges that keep them from reaching their potential:

  • Talent gaps → Struggling to find professionals who mix creativity, technical skills, and business acumen.
  • Scaling innovation → Difficulty embedding bold thinking across teams and scaling ideas into viable products.
  • Lack of fresh perspectives → Limited exposure to external disruptors who bring cross-industry insights.
  • Innovation fatigue → Teams lose energy without the right tools and mindsets to keep momentum alive.
  • Market pressure → The constant demand to differentiate and stay ahead while balancing costs.

Corporate Engagement with The Unconventional School is the ultimate talent hub for disruptive innovation.

We don’t teach innovation. We cultivate innovation rebels who make it inevitable.

1.- Corporate Training

Forget one-size-fits-all workshops that fade after weeks.

Tailored programs designed around your real challenges and specific needs, embedding innovation where your business needs it most.
We unlock creativity, embed experimentation, and turn business friction into innovation fuel, right where your business needs it most.

What it looks like:

  • Custom-built sessions (3h to multi-day) aligned to your goals.
  • Hands-on, experiential methods rooted in strategy, Design Thinking, and LEGO® SERIOUS PLAY®.
  • Delivered in English or Spanish.
  • FUNDAE-eligible in Spain for maximum accessibility.

 

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2. - Corporate Subscriptions

For companies ready to go further, our annual subscription creates a living partnership between your organisation and The Unconventional School.

  • Exclusive Access to Talent → hire from a curated pool of disruptors trained to thrive in uncertainty and drive transformation.
  • Leadership Events → inspiring sessions with global provocateurs from IDEOU, Stanford, and pioneering companies.
  • Combat Innovation Fatigue → fresh energy, experimentation rituals, and continuous community engagement to sustain momentum.
  • Global Network of Rebels → connect with disruptors across industries who challenge conventional thinking.

Subscriptions are not about training. They’re about building a continuous flow of talent, culture, and innovation energy into your company.

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Fueled by Learners

PROVEN IN BUSINES

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500 +
Challenges Tackled →
Real business challenges disrupted through our labs.
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80 %
Ongoing Engagement → Alumni staying connected through follow-ups, challenges, and collaborations.
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80 %
Applied Learning Within 30 Days → Professionals putting tools into practice fast.
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75 %
Retention Boost → Skills that stick thanks to experiential methods.

POWERED BY +45K LEARNERS ACROSS INDUSTRIES

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SCIENCE SCHOOL EDUCATION

SPARKING FUTURE CREATIVE SCIENTIST

Our purpose is to inspire and stimulate society through engaging scientific educational programs for primary and secondary students. We aim to ignite a passion for discovery in young minds, inspiring the scientists of the future who will transform our society, and proudly fostering the role of women in science.

Our unique methodology fosters curiosity, critical thinking, and creative problem-solving, equipping young minds to tackle tomorrow's challenges.

We achieve this through the powerful interaction of science and creativity with multiple inspiring disciplines like art, music, cooking, and ballet, to inspire the future scientists who will transform our society. 

Our Scientific Educational programs are designed to move beyond traditional learning, encouraging children to explore, question, and innovate.

OUR SCIENTIFIC EDUCATIONAL PROGRAMS

1.- Ludoteques & Escuelas rurales: Science and Creativity in Childhood 

This Educational program aims to transform ludotecas (play centres) and rural schools into vibrant spaces of exploration and learning, nurturing children's natural curiosity and expanding their understanding of the world. It capacitates educators and facilitators to become active dynamisers of creativity and innovative thinking in childhood through playful science and adapted innovation methodologies.

Our Approach in Practice

We facilitate hands-on, experiential learning through specially curated activities and designing Experiments with

  • Everyday Materials
  • Connecting Science to Artistic Expression
  • Fostering Critical Thinking and Safety

2.- SuperNano: Inspiring Future Scientists, Championing Women in Scientific Innovation

SuperNano is an innovative Educational program designed to inspire vocations in all students within the exciting field of science, with a special focus on Nanotechnology.

It targets secondary school students and teachers, focusing on making complex scientific concepts accessible and engaging for everyone. While the program is inclusive of all, it maintains an intentional focus on making girls the protagonists and championing their pivotal role in scientific innovation, aligning with our broader purpose to foster the empowerment and visibility of the role of women in science.

Our Approach in Practice

  • Championing Inclusivity, Empowering Women in Science
  • Hybridising Science, Art, and Creativity

Program Structure: SuperNano consists of several engaging actions:

  • Teacher Training: Providing training and a formative guide for educators in Nanotechnology and Creativity.
  • Student Workshops: Hands-on Nanotechnology workshops where students develop their superheroine concepts.
  • SuperNano Festival: An event for students to exhibit their created superheroines.
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The real Innovation stories live in people

TESTIMONIALS

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OLIVER WATSON

CEO Music Training Lab

“Working with The Uncoventional School is dynamic and intense. In their sessions, time flies as you are all in physically, emotionally and mentally with this type of creative, close and Human-Centered approach to Design Thinking." 

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LAURA LECHUGA

Head of Group at Catalan Institute of Nanotechnology

"A highly recommended experience, very entertaining, different and a stimulating way to encourage creativity and improve teamwork. We never thought that playing with Lego could improve our scientific research strategies."

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HANNAH TRIBE

Research Communications Advisor at RMIT Europe 

"Over a year and a half, they have demonstrated commitment, passion and a strong desire to get meaningful insights for the project. We have received feedback from participants that they appreciate their facilitation style."

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JOSE MANUEL LACARTE

 CCO Agromillora

"The Unconventional School has the analytical skills to diagnose problems and devise viable solutions. They always find the best solutions applicable to each Project, checks the whole systems in order to be sure the problem was fixed and are always open to remarks and suggestions"

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RUBEN MIR

CEO & Founder Human Call to Action

"I've participated in several sessions facilitated by The Unconventional School, and it was a journey from past to present, and from our present to our future, to discovering our purpose, which I'm living now and pursuing without hesitation. The Unconventional School guides you to explore, provoking you with its unconventional thinking."